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Wicked UK Appoints Formula Sports as Distributor in Australia and New Zealand

The UK based active sports toy manufacturer Wicked – the world’s largest manufacturer of returning boomerangs – has appointed Brisbane based wholesaler Formula Sports to manage its sales and marketing efforts in the region.

Although Wicked is firmly entrenched in the toy industry, the product range is also finding a home in sports retailers as the brand continues to resonate with young and older fans alike. David Strang, founder and MD of Wicked Vision, added: “Formula Sports is a great addition to our distribution network given their broad reach into the sports and toy retail channels within Australia and New Zealand. Our range of fun sports toys firmly promote active lifestyles, the learning of skills and the enjoyment that comes from being out and about in the great outdoors. Formula Sports has an extensive distribution network throughout all of Australia and together we are committed to getting our products in to people’s hands.”

Neil Jensen, Owner and Managing Director at Formula Sports said, “We are tremendously excited to be partnering with one of the world’s leading active toy/sports brands. The Wicked product offering complements our existing range and our continued expansion in to outdoor products is a natural fit and progression for our business”.